Let’s Talk: Blogger to Blogger is a discussion feature that is aimed and dedicated to bloggers. In which we discuss and debate topics from around the blogging community and inspire others.
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Hello, Follow Bloggers!
With my decision to close down After Hours at Lilybloombooks, I have been thinking a lot about how I have a habit of doing too much, and how it weighs me down to the point of feeling suffocated. It’s a shitty feeling if I were honest, and it while it doesn’t wholly pertain to blogging, it’s a large part. But then I got to thinking about social media and my thoughts started wandering all over the place when it comes to it.
There are two angles I want to touch base on – promotion on social media and activity on social media.
Social media is CRUCIAL when it comes to promoting your blog posts, and is where a lot of my traffic comes from to my blog. If I miss a day of not scheduling posts, or just not active, my stats take a small dive. Which is to be expected because one needs to PROMOTE the content, right? Right.
But does promotion on 10 platforms really help? Or are you just wasting your time and/or stressing yourself out?
I don’t think there is a GOOD answer to that, but when I think about sharing my posts on Twitter, Facebook, Pinterest, Stumble Upon, sometimes Tsu and taking 1001 pictures for Instagram, I get seriously overwhelmed. One could argue it really doesn’t take THAT LONG but it’s enough time to make me think if it’s even worth it. Things really came into perspective when I read a post by Ashley about The Most Important Social Media Site. In this post, she breaks down how to check where your traffic is coming from and how best to use that to promote your blog. After checking my stats, I noticed that there were NO referrals from two social media sites I promote on, which is flat-out odd, and even though there’s more referral traffic from Twitter, the sessions from Google+ and Facebook are longer in duration. What’s more successful? I guess that depends on your views of SUCCESS.
Related: How do you define success?
Add in how Facebook actually never shows your stuff without some hard-working of the system or thoughts of posting TOO MUCH on Twitter, it’s a hard balance to find, one I am still struggling with after 3 years. I do have a better handle on what works for MY blog, and what doesn’t. Visual people like Instagram and Pinterest, so those posts do better over there. But Twitter thus far has been the best platform for my blog. So for me, dedicating more time for promotion on Twitter is better than spending the same amount of time spread out between different platforms. Or 2 hours a day taking pictures for Instagram that I never use. (Not to mention, a picture isn’t enough to entice me to BUY a book. At the end of the day, a pretty picture is a pretty picture.)
On the flip side, not everyone uses Twitter, or Facebook or Instagram. So dedicating promotion to one site could be leaving out many others that would visit. It’s tough! But ultimately, I think finding where you are the most YOURSELF and what makes YOU comfortable, will help you be successful AND happy!
As I mentioned before, there are many different platforms for promotion, but also to be socially interactive. Being interactive with readers and others in the community helps promote you at the same time, it’s a win-win, right? I tend to think being socially active on many platforms is exhausting. I’ve also found that different groups stick to certain platforms. Facebook is popular with the more indie and romance crowd. (I could be wrong, though.) I am also one that follows people on many different platforms, and it’s annoying to see the same status updates and/or pictures across the board.
As for me, I find that I am more social on Twitter over any other platform. Sure, I browse Facebook and Instagram, but only reply to comments addressed to me or link pictures. Goodreads is just too busy for me, and navigating their system is a pain (especially since they “update” all the damn time).
- Do you promote on many platforms? How does it work for you and your blog? Any advice for those looking for it?
- Sharing the same picture and/or status on all social media accounts, is it really effective?
- How about social interaction – are you social on more than one platform? How do you balance it all?
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