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This is the second post in a series about giveaways. In my first post about the legal side, I had mentioned that there was a situation that really upset me and sparked this WHOLE thing from the get go. But before I get into all that, I want to give you a small background.
I work as a compliance officer/licensing specialist. I swim in laws, rules and regulations on the daily, and one of the important aspects of my job is to enforce and comply with Privacy Laws.
Have you heard of PII? PII, or personally identifiable information, is ANY of your information that can identify you as a person. Your name alone, is not. But your name in conjunction with your address, social security number, date of birth, drivers license number etc. IS.
There is non-sensitive information and sensitive information. Generally speaking, your name/address is non-sensitive information and can be sent to others via normal means. Meaning, non encryption. Sensitive information, such as SSN, has to have an encryption and there are more laws and safeguards to protect individuals with respect to their information.
You host a giveaway that is sponsored by a publisher/author. When you contacted your winner, did you tell them? Not only should you have disclosed SOMEWHERE on your giveaway that it was sponsored/endorsed by a third-party, but now you have to ASK PERMISSION from your winner to share their information with the sponsor.
This was my situation.
I was not informed that my information was forwarded on to a third-party. Granted, it was non-sensitive information and I share my FULL NAME and address with giveaway hosts all the time. But that person had NO RIGHT (um, it’s also illegal) to share my information without notifying me first.
I was irate.
Let’s summarize: not only did this person not disclose that their giveaway was sponsored by a third-party, they failed to disclose that my information wouldn’t be shared and/or sold…. they gave it to someone else, UNAUTHORIZED.
My advice? (which I am taking).
- Create one.
- Don’t share your email, full name, address or other PII information without reading a statement or disclosure and agreeing to its terms and conditions.
- Was any of this information helpful?
- Have you ever been in a situation where your information was shared without your authorization?